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Developing retail banking services of Vietnam International Commercial Joint Stock Bank (VIB) - Bien Hoa City Branc in the period from 2022 to 2030

ABSTRACT:

Banks always pay attention to the development of banking services, especially in the context of globalization. In Bien Hoa city, Vietnam, commercial banks are in a fierce competition to retain their customers and increase their market share. This study proposes some solutions to help Vietnam International Commercial Joint Stock Bank (VIB) - Bien Hoa City Branch (VIB Bien Hoa) develop its retail banking services. The study analyzes and evaluates VIB Bien Hoa’s current retail banking services. The study also analyze the quality of the bank’s retail banking services through a survey of 327 customers of the bank.

KEYWORDS: development, retail banking services, service quality, VIB Bien Hoa.

Bui Van Thuy, Ly Gia Han, Nguyen Thi My Nu (2022).

Viet Nam trade and industry review. ISSN: 0866-7756, No. 23 (10/2022), pp. 354-360.

Research

CONTENTS

Developing retail banking services of Vietnam International Commercial Joint Stock Bank (VIB) - Bien Hoa City Branc in the period from 2022 to 2030